«To understand the current capabilities of the team as a whole, it is necessary to assess the specific skills of each designer (such as interface animation or expert evaluation)»
Yuri Vetrov on interfaces
Levels of skill assessment
1. Awareness
Understanding how a specialist works in this field, what tasks they perform, their workflow and tools, methods and practices, what peculiarities and limitations are imposed on them.
2. Skill
The ability to solve basic tasks in the field, such as completing less critical parts of work under the guidance of a lead specialist, assembling a layout or prototype based on existing materials, making meaningful improvements to an existing document, etc.
3. Expertise
Performing most tasks in the field of knowledge from start to finish, often independently. Ability to handle atypical situations.
4. Leadership
The ability to transfer expertise to other team members, assist in training and professional growth of colleagues, develop tools and methods, and enhance overall culture. The opportunity to identify problematic situations in the project or process and assist in their resolution.
Designer competency matrix
Result
33.3General skills
3.3Analytics
3.3User research and analytics
3Information architecture and interface design
3.5Visual design
2.7Frontend
4Content strategy and copywriting
3.5Quality assurance
4Marketing and PR
2.3Project and Product Management
3.7
General skills
3.3Analytical and creative thinking
4Facilitation of meetings, brainstorming sessions, critiques
3Communication and teamwork
3
Analytics
3.3Understanding of the domain and the market
3Identification and tracking of interface and product metrics
4Developing and validating product hypotheses
3Statistics, analysis, and visualization of large volumes of data
3
User research and analytics
3Understanding and describing users (personas, scenarios, customer journey maps, etc.)
3Insight and Needs Discovery
3Validation of design solutions
3
Information architecture and interface design
3.5Designing structure and navigation
4Designing interface screens and their interactive prototypes
4Designing interaction outside the interface (service design)
2Description of interface working principles and patterns
4
Visual design
2.7Basic skills: composition and grids, typography, color theory
3Iconography and illustrations
2Interface animation and motion design
3Creating guidelines
4Data visualization
4Identity and branding
2Typography design
1
Frontend
4Layout (HTML, CSS, JavaScript) and interface animation
4Working with data sources
4Setting up a working environment for testing and launching services
4Optimization (performance, cross-browser compatibility, etc.)
4
Content strategy and copywriting
3.5Micro-copywriting
4Building Content Strategy and Planning
3
Quality assurance
4Expert evaluation
4Formal quality testing
4
Marketing and PR
2.3Publications and presentations
2Search engine optimization (SEO)
4Mobile app promotion
1
Project and Product Management
3.7Project planning
4Team organization
3Building UX strategy
4